Privacy Policy

We may collect and hold the following types of personal information:

Information you provide directly:

• Name and contact details (email address, phone number, delivery address)
• Payment information (processed securely through our payment provider)
• Order details and preferences (cake designs, flavours, dietary requirements)
• Communications with us (enquiries, feedback, complaints)
• Account information if you create an account with us

Information collected automatically:

• Device information (device type, operating system, unique device identifiers)
• Log data (IP address, browser type, pages visited, time and date of visit)
• Location data (general location based on IP address)
• Cookies and similar tracking technologies

We collect personal information through various means, including:

• When you place an order through our website or mobile app
• When you submit an enquiry or contact us
• When you create an account on our platform
• When you subscribe to our newsletter or marketing communications
• When you interact with our social media pages
• Through cookies and analytics tools when you browse our website
• When you visit our store at Minto Mall

We will only collect personal information by lawful and fair means, and where it is reasonably necessary for our business functions.

We use your personal information for the following purposes:

• To process and fulfil your orders
• To communicate with you about your orders and enquiries
• To provide customer support and respond to your requests
• To send you order confirmations, updates, and receipts
• To improve our products, services, and website functionality
• To personalise your experience and show relevant content
• To send marketing communications (with your consent)
• To comply with legal obligations
• To protect against fraud and maintain security

We may share your personal information with:

• Payment processors: To securely process your payments (e.g., Square, Stripe)
• Delivery partners: If delivery services are required for your order
• Service providers: Who assist us in operating our business (hosting, analytics, email services)
• Legal authorities: When required by law or to protect our rights

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Some of our service providers may be located overseas. Where this occurs, we take reasonable steps to ensure they comply with the Australian Privacy Principles or equivalent standards.

We take reasonable steps to protect your personal information from:

• Unauthorised access, modification, or disclosure
• Misuse, interference, or loss

Our security measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure payment processing through PCI-DSS compliant providers
• Regular security assessments and updates
• Access controls to limit who can view personal information

We retain your personal information only for as long as necessary to:

• Fulfil the purposes for which it was collected
• Comply with legal and regulatory obligations
• Resolve disputes and enforce our agreements

When personal information is no longer needed, we will take reasonable steps to destroy or de-identify it.

Under the Australian Privacy Principles, you have the right to:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Opt-out: Unsubscribe from marketing communications at any time
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Complaint: Lodge a complaint if you believe we have breached your privacy

To exercise any of these rights, please contact us using the details below. We will respond to your request within a reasonable timeframe (usually within 30 days).

Our website and app may use cookies and similar technologies to:

• Remember your preferences and settings
• Understand how you use our website
• Improve our services and user experience
• Provide relevant content and advertisements

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

We may use third-party analytics services (such as Google Analytics) to help us understand website usage. These services may collect information about your online activities.

Our website may contain links to third-party websites (such as our social media pages). We are not responsible for the privacy practices of these external sites.

We encourage you to read the privacy policies of any third-party websites you visit.

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16.

If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information as soon as possible.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

When we make significant changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post the updated policy on our website
• Notify you via email if the changes are significant (where we have your email address)

We encourage you to review this policy periodically to stay informed about how we protect your information.

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or have a complaint about how we have handled your information, please contact us:

We will investigate any complaint and respond to you within 30 days.